AICE Media Studies AS- Sniderman, S

  Creativity is a necessary skill. Unfortunately, it is one that cannot be easily learned or taught. It can only really be developed through experience. According to Ron Beghetto, an internationally recognized expert on creativity, uncertainty is the catalyst for creativity. Basically, when a situation upends our thinking we have to innovate and be creative. Many of us can avoid these situations and even get through them without much creative effort. For this project though, creativity is a must. I could not do this without some level of creativity. In his TED talk the “Theory of Creativity”, Duncan Wardle describes the “river of experience”. He uses the analogy of people being mountains, and our experiences being rain. When we have specialized experience we have a river. Wide rivers are difficult to cross and as such experienced experts in a certain topic or field can have trouble being creative. For example, the Ford Company creates less automotive innovation than Google becaus...

  The choice between working alone and working in a team was not an easy decision for me. The difference between working alone and in a team is great and it was important for me to carefully consider which option I would choose. Working in a team would provide many benefits. Having multiple people work on a project means that tasks can be divided and each person’s workload is significantly reduced. The tasks involved in the projects being divided would mean that I would not have to do as much and I could focus on a part that is easiest for me. Conversely, certain individuals in the group may end up doing more than their share fair of the work. Social loafing must also be considered as its effects have been reported across many different tasks (Karau, 1993) (Williams, 1995). Social loafing decreases the effort each individual puts into the work, and thus lowers the overall quality of the work.             Working alone would...

       Premier Pro was somewhat overwhelming at first. Upon opening the program I had to first figure out what everything that I was seeing was. There are multiple windows within the program and I had to figure what each of these were. The tutorials were very helpful in guiding me along on the system, but I still had to do and figure it out. I have absolutely zero prior experience with video editing, so it is not a skill I am currently very comfortable with. My editing skills have improved with even the little bit of work I did in Premier Pro, but I am still not comfortable with it. For example, cutting and removing portions of a video is a bit daunting for me. I try to very careful when doing it so I do not create extra work for myself fixing everything I messed. Putting multiple videos together and working with voice overs is still something I need to work with, as I did not get to going in depth working on those. Video is an excellent medium for story telling so I...

       Rollingstone magazine made me think that the publication wants to be perceived as edgy and radical. The magazine uses its color scheme and text font as the first part of this. The front cover contains provocative imagery of the aftermath of a protest turned riot, open political attacks on the president, and other political statements. Rollingstone is openly supportive of rather left-wing political ideas which helps the publication get the wanted perception. The cover article contains photos of more protest/riot sites as well as photos of CUP Foods in Minneapolis. The issue contains a list of what the publishers believe are the greatest protest songs. This ties the magazine’s musical topic and political nature beyond just using certain musicians’ political views. This makes me feel that the magazine uses its radical image and current events to maintain relevancy and to appeal to men with left-wing ideologies as a manifestation of aggressive and masculine left-w...